Minnie Cooper

The effects model and how it applies to assassins creed The effects model was proposed by Albert Bandura and it states that media has a direct effect on us. Representations in media are really important because audiences can copy the representations that are shown in the media as these groups can think they need to live up to their representations or labels given to them by the media, or on the other hand these groups might want to go against the representations and defy these labels. As many games have violence in them I will use violence as an example, violence is in video games like the assassins creed and the Call of duty saga's as younger audiences like to lay games that excite them and what is more thrilling than violence to a ten year old boy. Watching violence and playing with games that glorify these violent acts can make audiences think that its normal behavior, repeated scenes of violence can make these audiences act as they see making it crucial that we have rating sy

Repetition and difference, and the importance of genre "genres are instances of repetition and difference...difference is absolutely essential to the economy of genre" (Steve Neale,  Genre , 1980)  Media product according to neale will need to have repetition in order to create a sense of familiarity for the audience as then they will understand the product but then will need to be able t be differentiated as otherwise audiences won't want to buy the product as they have products like it. curran and seaton's theory applies to this game as ubisoft structure their enterprises. It makes inter textual links to other successful games The game clearly has things such as that work in popular games as to make sure that the audience like the game, like having the players be first person characters. Ubisoft can be seen to use things like setting to make sure that audiences will want to buy the game as many other games like The Witcher and the other games in the assass

Regulation for the video game industry Video game ratings are  mandatory  under UK law. The Games Rating Authority which is part of the Video Standards Council and they rate games using the PEGI rating system. These games which have a PEGI 12, 16 or 18 rating can't be sold or hired to persons below that age. The symbols above also are shown on games to show parents and kids exactly what the game has in store, so a game that features drug use has to have the drugs warning symbol so that audiences can see if the game is suitable. When deciding an age rating the game needs to go through strenuous testing and the rating given then needs to be put on any packaging or the symbols given need to show the content of the game. Age ratings are put on games to make sure that games can be enjoyed and not cause harm to players,having ratings affects parents and players because parents can look at the content warnings of games and decide what games their children should play and chi