Exam Question practise: Magazines

 Compare and contrast the different ways that Woman and Adbusters position their audiences?

Audience positioning is the mixture of mode of address and how they make the audience react to the preferred reading. This can be about the interaction too.

Woman has a passive audience because it's all about self improvement and what women can to in order to be better. Women magazine is a working class magazine as it is really cheap which makes it a mass audience product, it only costs 7D.
Abusters has a middle class audience because with the price being so high at £11 

Adbusters- SAVE THE PLANET KILL YOURSELF

This part of Adbusters can be seen to have a challenging mode of address because this is directly harming the paying audience thus reinforcing the anti capitalism tone of the magazines ideology. This is a challenging mode of address because the article is taking an everyday mundane task that any reader can relate too and Turing it into something they can eb ashamed of doing, but without offering a solution like the conventional mode of address for a magazine such as woman. Woman has a stereotypically conventional mode of address because of the images of the targeted audience, this is unseen on Adbusters due to the lack of a defined audience.

This article demonstrates a threatening and unconventional ideology 
Gauntlett- construct identity through media products

There is no anchorage in images, it is totally black and white text
the lexis of longer technical words suggests the middle class audience

Woman 1964

This advert is more conventional than Adbusters because there is clear anchorage tying the lexis to the image. This is an informal and accessible. The socioeconomical context is a bricolage of why a media product is, the way it is. This advert wouldn't be in a magazine now unless on page three of the sun because the attitudes of the time have changed and saying these things about women are wrong but at the time they were all agreed with really. 


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