27.9.19

Image result for givenchy print advertJohn Berger said that the function of an advert is"to make the spectator marginally dissatisfied with his own way of life so that if he buys the product then he will think that his life is better and it offers him an improved version of his life.

Ideology are the beliefs and values of the media product/the producer.
this is shown through all of the product: in the colour, model stance ,anchorage ,setting, mis en scene and

BINARY OPPOSITIONS

  • black vs white
  • nature vs city





 Dominant ideology : set of ideas or cultures that is the most common or widely accepted in society, it can change over time.
Ideology of Britain 

  • Tea
  • The union jack
  • Queuing
  • The royals
  • Stabbings
  • Angry
  • Sunday lunches
  • Kings and Queens
  • Imperialistic
  • Western philosophy
  • Resisting firearms
  • Free health care
  • Follow the law and not kill people
  • Tolerance
  • COFE (religion)
the tide advert reinforces traditional British values about the family and household as there is no man because he should be out working to get the ££ for her to buy the tide powder.

2 and 6 
male aged 50- 75 middle class         
            guitar





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