14.10.19 Narrative and Representation

What is narrative and why don't we just say plot?

 The narrative is who and how the story is being told where as the plot is what happens within the story.
PLOT: The things that happen in the story. Start, end and all the stuff in the middle.
STORY: Pretty much the same as plot but its the whole plot together.
NARRATIVE: The way in which the story is told. Everything we see in the media product: music, hair and makeup, lighting and any mis en scene. 

 THE NARRATIVE IS THE ONLY ONE WE FOCUS ON IN MEDIA.
Our only narrative theorist: TZVETAN TODOROV- Narratology.
Equilibrium is a state of balance

 Establishment of equilibrium- E.G in jurassic park when at the beginning everything is fine and in that world that is normal but in the audience's world that is not normal.
Disequilibrium- when everything changes and it all goes a bit wrong.

 New equilibrium- at the end when everything is different and new.

 Partial restoration of equilibrium- things get better and its all good

 this whole sequence is called liminal period.

 One advantage of this theory is that it is applicable to pretty much every media product.
One disadvantage of this theory is that it makes society seem much worse than we are as we enjoy other people's misery.
As an audience we enjoy watching people in miserable situations.

 KISS OF THE VAMPIRE
Hammer produced and it was meant to be a hit sequel to Dracula. It is set in 1910 as the 60's society believed that horror films were really old fashioned. The swinging sixties was a time of carefree attitudes.

charity advert vs high end product advert
mode of address 

representation

































Comments

Post a Comment

Popular posts from this blog

Radio- introduction

The Radio component is based purely on industry and audience. Late night woman's hour: Modern themes Late night meaning that it isn't like safe for work hours 11-12 pm Loren Laverne Younger hosts and female panelists Patriarchy- men are in power and they kind of make the rules but this radio show is aimed at just women They have different topics every week  Questions and first listen Who is the target audience for this programme?(age, gender, socio-economic status etc.) The target audience is older than my demographic so its kind of for young adults aged round 20-40 year olds with specialised talks aimed at niche groups also. Women is obviously the idea listener but there is no way anyone would stop a man listening to it. Educated women are the quests and everyday women are the listeners and these days most women have had higher education such as university. How does it reach this target audience? (Consider guests, themes etc.) I think it reaches its target audience through not...
Read more

23.9.19 Tide Advert 1950

Image
Facts This product was launched by Procter and Gamble and soon became a brand leader. 1946 character called 'the housewife' customer had high hopes for the brand  The advert uses the z line theory as the audience would read the text then look at the woman and finally they would look at the cartoon. The colours show a kind of patriotism as the American flag has red white and blue. The red suggests how the woman 'loves' this product. the mode of address for this ad is through many things such as the characters dress or the bold colours that are used or even the repeated 'w' sound. The advert has love hearts over the top of the characters head suggesting that she feels so strongly a feeling love toward the product. the advert is specifically talk to women as an audience as the advert literally says that its what women want. LANGUAGE The target audience is suggested to be enthused about the product as they use an exclamation mark at the end of the headi...
Read more

formation:context

Image
The use of bricolage Bricolage is a media product that combines lots of different elements form different time perods and styles. so in the fomation music video there are elements of 80's styles like when beonce is wearing the fur coat and has cornrows as this was a popular style aoped by many rappers and artists at the time. by using bricolage beyonce presents a specific meaning to the audience that her music and the meaning of her music will still be relevent to future generations so to show this she used elements of other times. The future will still hold inequality between races as this music video will continue to show the way in which society deals with thse issues and highlights the difficulties faced by many communities with in america. This scene references times were slavery was widely used through out america and this is a powerful scene because it has put black women in the seats of the rich who were the ones to use slaves. the costume is very lacy as the lace trade...
Read more