14.10.19 Narrative and Representation

What is narrative and why don't we just say plot?

 The narrative is who and how the story is being told where as the plot is what happens within the story.
PLOT: The things that happen in the story. Start, end and all the stuff in the middle.
STORY: Pretty much the same as plot but its the whole plot together.
NARRATIVE: The way in which the story is told. Everything we see in the media product: music, hair and makeup, lighting and any mis en scene. 

 THE NARRATIVE IS THE ONLY ONE WE FOCUS ON IN MEDIA.
Our only narrative theorist: TZVETAN TODOROV- Narratology.
Equilibrium is a state of balance

 Establishment of equilibrium- E.G in jurassic park when at the beginning everything is fine and in that world that is normal but in the audience's world that is not normal.
Disequilibrium- when everything changes and it all goes a bit wrong.

 New equilibrium- at the end when everything is different and new.

 Partial restoration of equilibrium- things get better and its all good

 this whole sequence is called liminal period.

 One advantage of this theory is that it is applicable to pretty much every media product.
One disadvantage of this theory is that it makes society seem much worse than we are as we enjoy other people's misery.
As an audience we enjoy watching people in miserable situations.

 KISS OF THE VAMPIRE
Hammer produced and it was meant to be a hit sequel to Dracula. It is set in 1910 as the 60's society believed that horror films were really old fashioned. The swinging sixties was a time of carefree attitudes.

charity advert vs high end product advert
mode of address 

representation

































Comments

Post a Comment

Popular posts from this blog

Radio- introduction

The Radio component is based purely on industry and audience. Late night woman's hour: Modern themes Late night meaning that it isn't like safe for work hours 11-12 pm Loren Laverne Younger hosts and female panelists Patriarchy- men are in power and they kind of make the rules but this radio show is aimed at just women They have different topics every week  Questions and first listen Who is the target audience for this programme?(age, gender, socio-economic status etc.) The target audience is older than my demographic so its kind of for young adults aged round 20-40 year olds with specialised talks aimed at niche groups also. Women is obviously the idea listener but there is no way anyone would stop a man listening to it. Educated women are the quests and everyday women are the listeners and these days most women have had higher education such as university. How does it reach this target audience? (Consider guests, themes etc.) I think it reaches its target audience through not
Read more

23.9.19 Tide Advert 1950

Image
Facts This product was launched by Procter and Gamble and soon became a brand leader. 1946 character called 'the housewife' customer had high hopes for the brand  The advert uses the z line theory as the audience would read the text then look at the woman and finally they would look at the cartoon. The colours show a kind of patriotism as the American flag has red white and blue. The red suggests how the woman 'loves' this product. the mode of address for this ad is through many things such as the characters dress or the bold colours that are used or even the repeated 'w' sound. The advert has love hearts over the top of the characters head suggesting that she feels so strongly a feeling love toward the product. the advert is specifically talk to women as an audience as the advert literally says that its what women want. LANGUAGE The target audience is suggested to be enthused about the product as they use an exclamation mark at the end of the headi
Read more

Riptide analysis

Image
Analyse and apply semiotics and structuralist theory to riptide by Vance joy. research intertexual influences. MUSIC VIDEO approx 90 mins long They have so many beats per minute Can have a series of different images or a story but it doesn't have to be consistent Tend to not have natural audio like films do FILMS approx 4 mins long films have a story line with a beginning, middle and end films have bigger budgets Films have credits at the end Key term - celebrity  -  "The attribution of glamorous or notorious status to somebody in the public sphere" (Rojec, cited in Abercrombie & Longhurst, 2007:54) Lady Gaga has created herself as a celebrity as she wears the most controversial outfits such as her meat dress. In this music video the costumes are based on a neon apocalypse theme with space genre items. the lyrics of the sog go well with the concept as she is singing about being free and not wanting to not be herself which is shwon when she dress
Read more