7.10.19 Wateraid 2

Representation is a re-presentation of a group or person.
Its the producer that is presenting them this way.

POT NOODLE BANNED ADVERT
Women are represented as just wives and they are the people who should cook for their husbands, this is shown through the use of a dull establishing shot that has colours that are darker and more of a middle class neatness. The window in the establishing shot has a green garden in the background. Kate is being represented as being fridged and she is not fulfilling his needs, be that sexual or just what he wants to eat.
The term 'slag' connotes a scantily clad woman who likes to have sex and maybe even be payed for having sex with lonely men.
The red lighting and bold colours suggest how the prostitute is bold and wants sex, the costume suggests she is outgoing and that she has multiple sexual partners.
This advert is wildly misogynistic as it makes women who don't live as boring fridged middle class lives are slags and how those who are middle class boring women are the wrong kind of woman to be.
This advert reinforces how women are negatively portrayed as they are only around to make men happy and to tailor to their every whim. Men are shown to be animals and how they can only be happy with a frigid wife if they have time with a prostitute.
Men are represented as being dominant as they tell women what they want and they get it. they are also

How can we define ourselves:

  • Based on actions
  • Based on looks 
  • Based on ideology
  • Based on interests
  • Based on physical attributes, like how we walk
  • Based on religion or lack thereof
  • Based on style  
  • Based on sexuality
  • Based on tastes and dislikes
  • Based on behaviour
DAVID GAUNTLET- Theory of identities
He said that despite all the negative perceptions ,we as an audience can form our own identities through what we see in the media.

STEREOTYPES OF MEN:
  • should be successful
  • should provide for the family
  • should find a wife
  • should be handsome
  • should be strong
  • should drive
  • should have shorter hair
  • Dominant
  • make loads of money
  • wears the trousers in the family (and should literally wear trousers)
  • MAN UP
  • Never should cry 
  • facial hair

STEREOTYPES OF WOMEN: 
  • cleaners
  • need to cook
  • can sew
  • should be mothers
  • should like neatness
  • should have longer hair
  • they are here to please men
  • They shouldn't break a sweat
  • they should always be lady like
  • they should be demure
  • they should be quiet
  • They should look pretty all the time
Stereotypes come from:
  • The media
  • Religion
 it is always possible for all these things to be true for some men/ women but they can also be challenged and rewritten.

REPRESENTATION IS A CONSTRUCTION OF REALITY

Stereotypes can be reinforced by the producer.

Charity adverts try to guilt trip the audience as they take a direct mode of address.


NSPCC ADVERT- OPEN YOUR EYES 2000

The audience is positioned as the person who is abusing the child as we are watching as they are in need of help, we are right in front of them not helping as they sit there and remain abused. The child at the end of the advert looks at the camera and covers his whole self with a duvet as if we are the ones who are abusing him. The music is calm and depressing as it shows how the kids everyday lives are the same, they are always the same as they are miserable and they are being abused. The charity logo is green and green has symbolism of being natural and calming and this would be important as the NSPCC helps these kids to not be abused or deal with when they have been abused. The house is seen as a stereotypical council house. The voiceover anchors the audience. The child cries out and as a society we want to help him to be happy. They have to legally put a disclaimer that they aren't real abused children. 

ETHICAL ISSUES WITH THIS
  • Children and people who have been abused would feel angry as people are getting paid to act abused and that was the reality and struggle these people go or have to go through.
  • The more its shown the less serious these cases will seen and then the less serious domestic abuse will seem
WATERAID BACKGROUND
  • Patron: prince charles
  • Created 1981
  • They work with over 37 african and asian countries.
  • They outsource the advertising to a company called Atomic london.
In the wateraid advert the audience are positioned as being there with claudia through a tracking shot which makes the audience seem as if we are walking next to her. Claudia represents a stereotypical view of how women should do the work and towards the end there are kids and it's suggested that she helps take care of these children. Africa is being represented as being happy but also poor, they are also shown to be a third world country.

Image result for capital city of zambiaImage result for london
Lusaka                                                                    vs                                                                   London






























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