9.10.19 Post-colonial ideas and wateraid

Colonization- is the process of forcing one set of beliefs on to a country. This is seen when Great Britain colonised australia.

A fundamental aspect of a charity advert is to make the audience feel dissatisfied that they didn't help her as they will then want to help claudia feel better and would donate and let other families have water as well.
The audience is positioned as being white middle class and they live in rainy britain.
We (the audience) get a sense of responsibility from helping her and just watching the advert

Image result for paul gilroyOne criticism of binary oppositions is that they create groups that are like 'us vs them' and that the opposition

Paul Gilroy- theorist who mainly studied about ethnicity and postcolonial theories.
He wrote a book about how colonialism is dead. For gilroy we are now living in a postcolonial era , where black and white represent a blunt and ideologically manipulative binary opposition.

UNTAPPED ADVERT ANALYSIS

  • She is wearing tatty and dirty clothes and this conaote show she is worse off then the white working class audience.
  • She is staring straight at the audience in a direct mode of address
  • The use of a close up make the audience feel right there in the situation with her 
  • The lexis is that of a first person direct mode of address

  • The name 'nancy' is typically white and this link to how we live in a 'postcolinisation' world
  • Nancy is relatable and cute which would appeal to british white audience as many people know someone called nancy
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