Mock exam practice and revision: MEDIA LANGUAGE


Q Block and my ideas of media language in this advert:


  • Close up shot: oranges being stuffed down a top
  • C/U of woman's bottom in stereotypically dilapidated trailer setting
  • Binary oppositions between high key and low lighting
  • Flickering film distortion creates an eccentric mise en scene - edgy!
  • the men and women arent conventional like the outfits they are wearing or the music that is palying in the background as normal young adults dont listen to classical or orpra music.
  • C/U shot of girl's monobrow - stereotypically not attractive - subverts hegemonic rules regarding female attractiveness
  • C/U shot of another model's bottom which reinforces the sexual objectification key to this advert
  • L/A shot of dancing model: emphasises his power and dominance
  • C/U model's face: cataract in left eye. Another obvious 'flaw', and a binary oppostion between the non-functioning eye and the skill involved in editing
  • Iconography and aesthetic: clothing is edgy, subversive, revealing, emphasising both vulnerability and confidence
  • Stylishly dirty...
  • Fast paced, frenetic editing, messy and exciting
  • the celotape with the fingure prints reinforces messages of everyone being unique.
  • Conventional of adverts and music videos
  • Male gaze: stereotypically attractive women, encoded through consistent closeups of naked flesh
  • Gesture: disrespectful baring of teeth: binary opposition between girl and authority
  • the beginning has binary oppostions of light and dark and of modern and old as the technology is old as well as the music but the model is young.

    •
    This advert has the messages of:
    • Be yourself
    • You should be proud of what makes you different
    • Everyone has insecurities
    • We are all different
    • Everyone is special
    • Being different is cool

    Friday, 18 October 2019

    Mock exam prep: how to plan and write an 'A' grade paragraph

    Go With The Flaw (2017) click here to see the advert


    Unfortunately I can't come in today due to being run over. If you cycle, please wear a helmet! However, you can still prepare for your upcoming first year mock exam while my broken collar bone heals.

    For this task, you'll be practicing Planning a response to an UNSEEN Text. Planning is very important in exams. You'll receive marks for your plan, and they'll help you to structure your answer.

    First, click the above link, and watch the advert TWICE IN A ROW. 


    Next, on a new blog post, under the heading MEDIA LANGUAGE, please list the examples of media language that stick out for you. For example, shit types, editing, camera movement, costume, setting, mise-en-scene... everything on the TEXTUAL ANALYSIS TOOLKIT!

    Below are some examples that Q block (your rivals) came up with. Feel free to capy and paste them in to your own post to get started.

    Initial analysis: media language


    • Close up shot: oranges being stuffed down a top
    • C/U of woman's bottom in stereotypically dilapidated trailer setting
    • Binary oppositions between high key and low lighting
    • Flickering film distortion creates an eccentric mise en scene - edgy!
    • C/U shot of girl's monobrow - stereotypically not attractive - subverts hegemonic rules regarding female attractiveness
    • C/U shot of another model's bottom which reinforces the sexual objectification key to this advert
    • L/A shot of dancing model: emphasises his power and dominance
    • C/U model's face: cataract in left eye. Another obvious 'flaw', and a binary oppostion between the non-functioning eye and the skill involved in editing
    • Iconography and aesthetic: clothing is edgy, subversive, revealing, emphasising both vulnerability and confidence
    • Stylishly dirty...
    • Fast paced, frenetic editing, messy and exciting
    • Eding both conventional of adverts and music videos
    • Male gaze: stereotypically attractive women, encoded through consistent closeups of naked flesh
    • Gesture: disrespectful baring of teeth: binary oppostion between girl and authority



    Sample paragraph of Q Block's


    A significant ideological perspective presented by this advert is to accept one's flaws no matter what. One iconographic aspect that encodes this ideology is the leather jacket and revealing silver bra worn by the outlaw in the prison cell towards the end of the advert. The mise en scene of the leather jacket has clear symbolic connotations of dominance and rebellion. This is further reinforced by the silver bra, which demonstrates the ideological perspective that she is not going to hide her flaws. The intradiegetic male gaze of her cell mate anchors her hegemonic stereotypical attractiveness for the target audience. This excellent example of Van-Zoonen's assertion of the male gaze firmly confirms her presence within the advert as to be looked at by heterosexual men. This in turn confirms the ideology of the producer:that women's bodies are a spectacle for financial profit.

    Ultimately, the Go With The Flaw advertising campaign sells the audience an elaborate and confrontational lifestyle if they buy Diesel jeans...

    My paragraph:

    One of the key ideological ideas represented in this advert is to be true to your flaws and that everyone is unique because of their flaws.This is represented in this advert when the producer uses binary opposition such as in the establishment shot of a young man sat at a film desk cutting and patching up old film reels, this is a binary opposition of young and old as he is a young person using old technology and by using sellotape as a prop the audience can see the mans fingerprints which emphasizes the idea that everyone is different and unique just as we all have different fingerprints. This ideology is also suggested as the producer has used models that go against societal norms such as the model with the crossed eyes or the model with the mono-brow, these are seen by the audience as different as they contrast stereotypical beauty standards of western culture but by using these models in this advert the producer can portray their view that everyone is unique because of their flaws.the last shot of the advert creates a form of circular narrative for the advert as the young man looks at his finished reel then at the audience in a direct mode of address so the audience can see his right eye has a cataract meaning its white and he cannot see out of his right eye, this completes the narrative as it represents that no matter where the audience look they will find someones flaws.This advert is trying to sell a lifestyle to the audience that makes them feel like their flaws are cool and that by having flaws you can be a better version of themselves by buying the Diesel jeans.







































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