Constructing representations

Ideologies get into media products through encoding these messages. the audience decodes these messages.

Every newspaper has its own bias and thi can be for a varied amount of reasons , for example;

This means they have a specific target audience as this will make them money. They also use there bias to manipulate audiences into believing a certain ideology. they want the whole country to think the same ideologies as then they can have a larger readership and it allows producers to construct and audience that will buy the newspapers.

ALL MEDIA INDUSTRIES ARE MOTIVATED BY PROFIT AND POWER

The vast majority of newspapers are left wing but the guardian and the daily mirror are right wing.

BROADSHEET VS TABLOID

• more copy on the broadsheet
• more images on a tabloid
• broadsheets have a more formal 
• tabloids are more gossip-y
• broadsheets are aimed at middle class readers
• articles are longer with broadsheets 
• broadsheets have hard news and international stories
• tabloids have shorter articles 
• tabloids have less in depth stories
• more puns and word play in tabloids
• broadsheets have puzzles like sudoku unlike tabloids which have word searches 

POLYSEMY- multiple meanings

newspapers try to avoid having more than one meaning as they want the audience to all have the same ideals as the producer.

ANCHORAGE-is the fixing of a particular meaning to a media text.

They use anchorage in newspapers.

AGENDA- having a particular aim

bias through selection and omission

bias through placement- where is the story in the newspaper

bias by headline

bias by camera angle and pictures

bias through the use of names and titles

bias through statistics

bias by source control

bias by word choice and tone.

The anchorage is showing Jeremy corbyn as a chicken by literally photoshopping his face onto a chicken body.

This is a playground insult that kids use.

he looks scared and this is bias by an image.

'this' is in bold and in capitals makes corbyn seem like an animal and dehumanises him.

'cluck' instead of fuck shows jeremy as being a chicken and childish

'jez' is informal and it makes him seem less serious an it is very informal

this is easy to decode and understand and this is making the assumption that the audience are stupid!

To what extent do newspapers construct versions of reality