Daily mirror case study and intertextuality

RECAP
Institutions- long road and hills
Masthead
Skyline
the daily mail and the telegraph

NEWSWORTHINESS
Is the story worth printing about? Will audiences want to read about it?
If it bleeds it leads- so if it is a situation where someone is hurt then it is more likely to be interesting for readers.
We read newspapers and watch the news to escape from our lives.
HARD NEWS-serious news, political news maybe.
SOFT NEWS- more tabloid and it's news that doesn't apply to our everyday lives.
INTERTEXTUALITY is when one media product references another product.
INTERTEXTUALITY ALLOWS TWO MODES OF ADDRESS

its allows audiences to relate to the media product.
it makes audiences feel good about themselves.
it makes money for the show.
it will mean that the show or film will be watched more as the film or show they are referencing was clearly successful.
it shows the ideologies of the producer as they can incorporate things from other films.



DAILY MIRROR CASE STUDY

  • working class audiences would feel that the eastenders news segment is relatable
  • the eastenders reference is intertextuality
  • working class audiences are more likely to gamble and watch the horse racing so the intertextuality is with the coral advert.
  • political news is shown as less important than eastenders or horse racing
  • graphic and exciting intertextual story from eastenders linking to the crime genre.
  • intertextuality in the political article as its worded like a war film
  • Anti-conservative party
  • The reading audience tend to be labour party supporters
  • its all very biased 
  • theresa may is in a submissive stance or position.
IDEOLOGY-a system of beliefs and ideas that describe ho those in power use that power to distort the country to appeal to their values and ideas.
RIGHT WING- conservatives
more about individuals
more about privatisation
free market
LEFT WING- labour
about everyone
state systems
LEFT AND RIGHT WING POLITICS
State owned vs Privatisation
People vs Individual























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