Film marketing and last lesson recap

Major and indie films are the 2 kinds of film production types.
Indie films are produced independently and not by a film conglomerate.
Major films are made by large conglomerate company that will have many other films.

How does black panther appeal to a mass and niche audience?

Black panther appeals to a mass audience as there is a varied amount of locations used in the film so different audiences around the world can identify with a particular location

Black panther appeals to a niche audience of young african americans as the soundtrack contains modern hits and rap anthems which can appeal to the audience.

A mass audience of african americans would be interested in watching this film as they can identify with the characters and the community.

The exciting and exotic setting can appeal to the mass audience as they can let people from those countries identify with the scenery.

There are loads of famous people in this film like, angela bassett, martin freeman and andy serkis.

In is film the comic book nerd niche audience are being targeted as the character is based of a lesser known character.

This reinforces the hegemonic ideas of society as it is all full of beautiful people becoming successful.



Iconography- the things you hear and see that show its a certain genre.
 The Iconography of the sci-fi and superhero genre in black panther are seen through:

  • the use of advanced technology, like t'challa's suit and the glowing tech balls that he throws in the very beginning of the trailer
  • the high end choreographed action sequences like the fights in the trailer\ film



Sinergy is the benefits of two media industries.

WEBSITES:
the fans can go on the official website and geek out with social media links and behind the scenes footage as well as official merchandise.
TRADITIONAL MARKETING:
trailers, posters, teaser posters and teaser trailers.
VIRAL MARKETING CAMPAIGNS:
one were the audience does the work themselves, the Blair witch project.
soundbites and it was marketed as an actual documentary.
Word of mouth
PRESS MARKETING
magazines
PR STUNTS
skyfall, james bond 2012 olympics and taks with the queen.
FAN FICTION and memes

 FAN ART

BLACK PANTHER EXAMPLES

















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