Intro to the NEWSPAPER INDUSTRY

The Daily mirror and the Times

 Daily express, the Guardian and their online presence.

look at the websites and read print newspapers daily.

producers put their ideologies into media products and the audience decode these.
Different people will read products in different ways, some people will hate some products and some will love products.

Producer                                                         We can use media in many different ways
Encodes
Text
Decodes
Audience

MEDIA INSTITUTIONS
institution: values and ideology of media production.
John lewis or long road for example are institutions.

Long road is trying to sell itself. It needs to have a USP.
Long road is competing with so many other colleges so they need to be competitive.
DIFFERENTIATION-needs to be different from other colleges
COMPETITION-needs to beat other colleges to gain more students
IDENTIFICATION-describing the college
IDEOLOGY- clear messages of the college and what they want for the audience.

DISSEMINATE- to spread something
So long road is trying to disseminate how good it is and they can do this by having a logo.


SHELL LOGO ANALYSIS


  • red, passion and fire.
  • yellow, fire, new
  • shells are hard and protective, they are normally not red or yellow, they are dull paler colours.
  • the arc is connotative of an ocean so it makes the audience feel relaxed.
  • The logo is a shell as we get fossil fuels from shells and ead sea creatures.

  • Bold and powerful colours
  • There are grooves in the shell and it connotes speed like if you drew a car that was speeding there would be lines coming from the side.
  • if anyone else had those colours then the audience would think of shell
  • Looks like the sunset, romantic.
  • Luxury and sports car colours
  • it has connotations of bigger brands as other companies use these colours, e.g mcdonalds.
  • it needs to be bold and memorable
  • they sell petrol and this has no relation to bold colours apart from the fires that could be lit using there petrol.
  • Childish
  • Bright and optimistic
  • two colours are simple 
 
STARBUCKS LOGO ANALYSIS

  • green, eco, natural
  • white, pure and natural
  • woman with long luscious hair
  • the crown is symbolic of being the very best
  • simple 2 colours
  • mother nature, gia
  • goddess
  • symmetric
  • no real race ,she could be anyone.
  • coffee not really special apart from the hyped up brand.
  • commodity fetishism (brand obsession)
  • organic
  • mermaid,mystical























Comments

Post a Comment

Popular posts from this blog

Radio- introduction

The Radio component is based purely on industry and audience. Late night woman's hour: Modern themes Late night meaning that it isn't like safe for work hours 11-12 pm Loren Laverne Younger hosts and female panelists Patriarchy- men are in power and they kind of make the rules but this radio show is aimed at just women They have different topics every week  Questions and first listen Who is the target audience for this programme?(age, gender, socio-economic status etc.) The target audience is older than my demographic so its kind of for young adults aged round 20-40 year olds with specialised talks aimed at niche groups also. Women is obviously the idea listener but there is no way anyone would stop a man listening to it. Educated women are the quests and everyday women are the listeners and these days most women have had higher education such as university. How does it reach this target audience? (Consider guests, themes etc.) I think it reaches its target audience through not
Read more

23.9.19 Tide Advert 1950

Image
Facts This product was launched by Procter and Gamble and soon became a brand leader. 1946 character called 'the housewife' customer had high hopes for the brand  The advert uses the z line theory as the audience would read the text then look at the woman and finally they would look at the cartoon. The colours show a kind of patriotism as the American flag has red white and blue. The red suggests how the woman 'loves' this product. the mode of address for this ad is through many things such as the characters dress or the bold colours that are used or even the repeated 'w' sound. The advert has love hearts over the top of the characters head suggesting that she feels so strongly a feeling love toward the product. the advert is specifically talk to women as an audience as the advert literally says that its what women want. LANGUAGE The target audience is suggested to be enthused about the product as they use an exclamation mark at the end of the headi
Read more

Riptide analysis

Image
Analyse and apply semiotics and structuralist theory to riptide by Vance joy. research intertexual influences. MUSIC VIDEO approx 90 mins long They have so many beats per minute Can have a series of different images or a story but it doesn't have to be consistent Tend to not have natural audio like films do FILMS approx 4 mins long films have a story line with a beginning, middle and end films have bigger budgets Films have credits at the end Key term - celebrity  -  "The attribution of glamorous or notorious status to somebody in the public sphere" (Rojec, cited in Abercrombie & Longhurst, 2007:54) Lady Gaga has created herself as a celebrity as she wears the most controversial outfits such as her meat dress. In this music video the costumes are based on a neon apocalypse theme with space genre items. the lyrics of the sog go well with the concept as she is singing about being free and not wanting to not be herself which is shwon when she dress
Read more