Case study breakdown bb
CULTURAL HEGEMONY- the idea that certain cultures have more power than others.
Liesbet van zoonen- men act women appear, women are in media to be looked at in an attractive way.
Gender is structured through messages and gender changes through context. women's bodies are put in media products to be looked at and admired in a stereotypical western patriarchal society.
'Women are a spectacle'
bell hooks- feminism is for everyone,
Lexis/choice of language
Anchorage through captions
Bias through selection of image
Newsworthiness
Target audience
Preferred reading
Dominant ideological perspective
Hegemony
The use of the word 'mum' brings up images for the audience of someone who is caring and nice and who loves unconditionally but this image contradicts those as she looks rough and in this image she is holding a pack of cigarettes instead of her children.
She is looking scruffy and is wearing black which connotes how she is going through a rough time.
The caption reinforces that as she has dyslexia she is an idiot.
Smoking is seen as dirty and disgusting like the working class supposedly.
This is soft news and the newspaper aims to shock the working class
Bias through selection and omission
Bias through placement
Bias by headline
Bias by photos, captions and camera angles
Bias through use of names and titles
Bias through statistics and crowd counts
Bias by source control
Word choice and tone
She is someone to laugh at
she is ineffective as a leader
Bias through image selection as she is seen in a really unflattering picture
Bias through headline as this is a horse racing term that makes her seem like a fool.
The term 'faller' makes her seem clumsy and foolish as well as someone who fails over and over again
Mis en scene of theresa may holding her hands up functions as a Proairetic Code as she looks as if she is giving up or that she is clowning around like a court jester.
The anchorage implies that the audience should be labour supporters
There is little copy on the front page but a tremendous amount on the double page spread.
the copy takes a very formal tone
The daily mirror takes a polysemic series of views
Brexit is summed up in 3 words and they use words that the working class will know making the audience feel like it should be a very simple thing to sort out.
'A faller at second' is a joke and it is aimed at the older working class audience as it is a reference to those who bet on horses and will support that she is a joke politician.
The daily mirror narrativises the situation to make it simple and to turn it into a story.
The cover abbreviates eastenders to 'enders'
Use o colloquial language 'glassed' and 'thug'
Daily mirror audience shown as 50/50 men to women.
Stereotypical women are put in media texts to be seen in a sexual light
the representation of women in this newspaper subverts Lisbet Van Zoonens theory that the hetero sexual audience want to look at the women on the cover
the paper makes the situation seem like a war
the slogan is 'fighting for you' and it makes the audience feel like paper is looking out for
There are pop culture references that are even intertextuality references like in the sketch that says about the politicians being like gandalf.
They used intertextuality to appeal to a larger audience.
'Tottering theresa'- derogatory, makes it sound like she is a toddler that doesn't know how to lead or talk properly
Shambles - old slaughter house and making it sound like she is
Kamikaze- shows her as patriotic and willing to die
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