The 60's
Psychedelic drugs were about a lot
The beatles
The mini skirt
The contraceptive pill- religion more widely talked about and believed in.
Hegemonic laws- media leaders-white men controlling the media.

ideologies are the beliefs and views of the producer or like anyone.
Hegemony is the rules of society which are consented.
Anchorage is the way in which the media has portrayed the beliefs of the producer.
The dominant ideology is the ideology generally held by society.

DAVID GAUNTLETT
Image result for david gauntlett


Theory of identity

the pick and mix theory
you choose what you want to see.

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