Go your own way

  • Codes and conventions – changes over time? 
  • Layout and design
  • Composition - positioning of masthead/headlines, cover lines, images, columns 
  • Font size, type, colour 
  • Images/photographs - shot type, angle, focus
  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up 
  • Graphics, logos 
  • Language – headline, sub-headings, captions – mode of address
  • Copy 
  • Anchorage of images and text
  • Elements of narrative
  • Proairetic, hermenutic, symbolic codes
  • Diametric oppositions
     

















The person on the left is more wealthy because they can afford to be against hegemonic beauty where as the lady on the right hasn't chosen her clothes based on how they look but on how practical they are for her lifestyle.

Adbusters creates a nuanced and complicated message.

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