How do contextual factors shape the production, distribution, circulation and consumption of magazines?

Published 6 times per ear
the set edition is the june/july 2016 edition
Commodity fetishism- ideals of a brand, the idolisation of a brand.
Symbolic annihilation- something missing from a text- no black people in woman.
Anchorage- the meaning being held down- subheading.
Subvert- turn away from the expectations
Voyeurism- when someone is being looked at and they don't know it.
Adbusters media foundation was set up in 1989.

How do contextual factors shape the production, distribution, circulation and consumption of magazines? 


The dominant ideology is the main view of the magazine in terms of this question. For adbusters their dominant ideology is anti capitalist.

• What is the ideology/ethos of Adbusters?

Right from the start we called ourselves Adbusters and went head on against the whole fucking industry.

• How does Adbusters subvert traditional magazine conventions, especially in relation to
advertising?

Most magazines are full of ads, right? A commercial assault on your senses as you flick through page after page of sexy this and oh-my-god that before you get to what’s probably a piece of PR-led editorial, let’s be honest. Not Adbusters.

• How does the magazine interact with its audience?

The internet is really good for doing what we did with Occupy. We sort of riled the world up in some way and catalysed something and then put out various tactical briefings that kept the whole thing going. The internet is great for campaigning, for the action side of things.

Constructing audiences and constructing brand identity using digitally convergent media

Curran and Seaton- we are being told what to like.

  • In what ways does Adbusters construct it’s audiences?
propaganda to join all these "revolutions"

  • How does the website reinforce the brand identity of the magazine?

  • Is there a clear ‘house style’ that is evident across the magazine and the website?

  • What does the website offer that is different from the content of the magazine?

  • How does the website extend the brand (e.g. through videos, merchandise etc.)?

  • How does your magazine use social media (e.g. to market the latest edition or offer additional content)?

  • How can readers interact with the magazine through the website and social media?






























These events make the audience feel like they have done something to help the world when actually they have just prevented themselves from doing the shopping on that particular day. It makes the audience feel like they are part of something bigger to save the world.

Advantages of capitalism:
  1. Clear hierarchy
  2. It gives people goals and meaning
  3. It gives us jobs
Adbusters are very critical of certain groups and views. Adbusters can be seen as anti semitic.





To what extent does adbusters challenge the distribution of power in the media industry?

Curran and Seaton. Preaching to the converted. ADBUSTERS IS SAVAGE. 





















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