Minnie Cooper

Explore how the combination of media language creates meaning for the audience in the video to Riptide [15] Plan: ·        Media language=everything in the video like colour, shot types and costume ·        Montage ·        Contrast ·        Lyrics and literal interpretations Throughout the music video there are a series of differing shots making a montage like video. The shots show literal interpretations of the lyrics to the song, with repeated shots showing a riptide on a beach, this makes the video really simple to interpret for the audience as the repeated chorus shows the same images over and over so the viewers know what the lyrics mean. This appeals to Neale’s theory of repetition with in a genre as he says that audiences want to see repeated conventions so that the media products feel familiar, Riptide appeals to this theory again as the video has newer things to add to the genre like how the video has subtitles when the woman is singing in one of the repeated

Ubisoft is a multinational conglomerate that develops video games such as Rayman or Just dance. Just dance is a dance interactive game that was released for PlayStation and Nintendo Wii as well as Xbox devices. The game comes in a series as the game updates music and dance features depending on the years latest releases. The game is aimed at young adults and teenagers as they are the audience that listen to the top tracks of the year most and the market for contemporary dance games is limited to those who are more likely to want to dance such as those at a party. Young adults will want to play the game as it incorporates new technology such as phones an speakers for the players to interact as much as they can. Just dance when it was first released, was very popular as there wasn't many other games that offered dance tutorials where as now anyone can find dance moves on platforms like YouTube and safari. Assassins Creed: Unity It is set in a fictional world where there is a

Why does Ubisoft employ this marketing strategy? How can it appeal to mass audiences? In the   video  game industry,  trailers  have a promotional purpose to make sure the target audience can get a glimpse of an upcoming  video  game, while teasing about the game's key promises and unique selling point with visual or narrative/story highlights. Game trailers like for Assassins Creed Valhalla are used at expos like E3 to generate media attention and begin presales for the game. Merchandise and presales are really important when releasing a new game as the trailer shows the game play and story but the presales shows what kind of profit the game publishers and developers can expect after the release. Trailers can get all kinds of mixed reviews as they can be misleading in terms of graphics and gameplay because trailers can be simulated to show the key points of the game meaning they could be not as true to the game as intended.  Trailers can appeal to a mass audience as it is an

What makes the games industry specialized? Video game production can be by individuals and larger companies with at home coders being able to make and play their own games. Video games are all interactive meaning that the user makes decisions and actions in games. For example Killer 7 at the start of the game has a starter button as most games have to show the user from the very beginning that they need to make decisions in order to play the game. Each game has different story lines and level systems as this is what makes each game different, with game genres also different each game has a different target audience and age rating. Audiences get many different use and gratifications from game interaction as users can feel a sense of escapism to another world with the avatar or character making this new world different from the real world where we all live. The video game industry has a huge expenditure of specialized resources, each and every person is specialized in what they do