KA4
Explore how the combination of media language creates meaning for the audience in the video to Riptide [15] Plan: · Media language=everything in the video like colour, shot types and costume · Montage · Contrast · Lyrics and literal interpretations Throughout the music video there are a series of differing shots making a montage like video. The shots show literal interpretations of the lyrics to the song, with repeated shots showing a riptide on a beach, this makes the video really simple to interpret for the audience as the repeated chorus shows the same images over and over so the viewers know what the lyrics mean. This appeals to Neale’s theory of repetition with in a genre as he says that audiences want to see repeated conventions so that the media products feel familiar, Riptide appeals to this theory again as the video ...