Radio- introduction

The Radio component is based purely on industry and audience.

Late night woman's hour:

  • Modern themes
  • Late night meaning that it isn't like safe for work hours
  • 11-12 pm
  • Loren Laverne
  • Younger hosts and female panelists
  • Patriarchy- men are in power and they kind of make the rules but this radio show is aimed at just women
  • They have different topics every week 
Questions and first listen

Who is the target audience for this programme?(age, gender, socio-economic status etc.)

The target audience is older than my demographic so its kind of for young adults aged round 20-40 year olds with specialised talks aimed at niche groups also. Women is obviously the idea listener but there is no way anyone would stop a man listening to it.

Educated women are the quests and everyday women are the listeners and these days most women have had higher education such as university.

How does it reach this target audience? (Consider guests, themes etc.)

I think it reaches its target audience through not only through the broadcasting live but also so the social media 


Why does the BBC broadcast this show? 

The BBC broadcasts this show to keep up with the tradition as the woman's hour has been around for about 70 years. it used to be at a normal time but was still aimed at women of an older age and talked about things like current trends and home/family.

Set text analysis on next post

Lauren laverne- young adult white female idea reading audience.


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