Unseen print analysis


 Denotations and the matching connotations

  • red background MIS EN SCENE
  • red lipstick COSTUME AND SYMBOLIC CODE
  • shampoo and conditioner bottles 
  • Black font ANCHORAGE
  • French wordsANCHORAGE
  • Tagline ANCHORAGE
  • Blue eyes SYMBOLIC CODE
  • Ringed hand in the main image HERMENEUTIC CODE
  • Long brown hair SYMBOLIC AND HERMENEUTIC CODE
  • Gold writing ANCHORING
  • Black costume COSTUME
  • White cover woman 
  • Fine print
  • Repeated colour palette
  • Large logo font
  • Promotional offer
  • Curved bottles

Expand and read into these uses of media language

The mis en scene of the red background connotes how the product is meant to create passion in the life of the audience because they have great hair and the confidence of the bold red emphasises how the model is like an ultra woman because she looks amazing. This is an extension of hyper reality because even people with bad hair do have good lives, but this advert is trying to represent the ideology that only people with good hair have the best life and always look amazing when in reality the audiences won't be fixed if they buy the shampoo.

This advert is targeting women as the bottle itself represents a female body type with the curves, the cover model can be seen to represent all women and because she is linked to the shampoo this means that all women should use it because they are being represented.

The Parisian text connotes a representation of luxury because Paris has one of the largest beauty retail businesses and exports that there is a level of hierarchy for the shampoo that idealises these values. The lexis of the accents and the simple and elegent gold writing on the shampoo bottle image 

Mascara Ads: Thick Lashes, Fine Print - The New York Times

There is a clear z line structure that lets the audience see the model then the buzzwords of the mascara and what it offers then lastly the audience would read the logo at the bottom. 

The mis en scene white lines coming from the coral pink brush connote how the product is heavenly and can make anyone look great.

The mis en scene of the model is the left half of the entire advert and this connotes how women are the majority audience for this product and that they should read this advert as if this mascara will change their lives and make them look like the cover model. 

The mis en scene of the models brown hair blends into the dark blue background and is a hermeneutic code because the darkness of her eyes leaves the audience guessing about the cover model. 

The mis en scene of the pink brush is a bold focus on the cover because it is the lightest colour in amongst the dark blue and the brown palette, with the coral pink only being used on the end of the product then the font of the mascara name.

The white skinny lexis represents New York because of how the building in New York are really tall and thin but varied. The matching tagline of the company name creates a brand identity.

The make up of the model is a navy neon blue and this connotes highlights the eyes of the model and blue can connote dependancy and intelligence which is representative of the rocket theme as the common phrase "its not rocket science" is addressed in this advert because make up isn't complex but women need to be seen as smart and out of this world.

The pale lip colour of her make up connotes how the focus should be on her eyes because they are dark and mysterious and connote how the model is stereotypically attractive but with the mascara she is made even more beautiful.

The lexis of this advert is entirely in capitals as if the product is so superior that it needs to be shouted about, the capitals connote a sense of importance and luxury because the product is something that not everyone can afford and because it is an American brand with a connotation of New York beauty standard, hey have such a huge fashion industry.

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