Exam question: Magazines

Explore how the set editions of woman and Adbusters appeal to their target audience.

Define, argument. context.
Point, evidence, explain.

Woman target audience of working class women who tend to be housewives, they will range from teens to 40 but with a real focus on 30 something women.
The set edition of women can be seen to appeal to their mainstream target audience of working class women through the use of buzzwords and lexis. The heading of the article which discusses men and "how to understand them", is appealing to the working class audience because they use simple lexis which the audience all understand 

Plan: 
woman- working class white women 30's mainstream
  • Simple lexis, buzzwords
  • Simple outline and paragraphing
  • Images anchoring meaning and text
  • Puns and wordplay 
  • culture jamming
  • "Blokes"
  • Women reporters are relatable for women to read from
  • References Prince Philip
  • Culitvates hegemonic capitalist ideology
  • IPC own woman magazine horizontally integrated company 
  • Founded 1937
  • 3 million copies sold mass share 
  • Lighthearted and informal 
  • The image of the woman stepping on the mans head 
Women as the target audience and with an article focusing on men this connotes how that all we think about due to the patriarchal hegemony

Adbusters- Androgyny rebels and outcasts extremists 
  • Black and white grayscale print scheme-morbid
  • Direct mode of address
  • Unsettling symmetry
  • Enigma codes entirely
  • Images but lack of imagery
  • Photo filter- edges of the page tattered which makes a comment on how dressing down is the new dressing up and that the woman on the double page spread is atypical to how women are stereotypically represented in magazines.
  • The lexis and paragraphing of the double page spread is off centre and small as to let the image speak louder than the words.
  • paragraphing is hard to read
  • Founded in the 80's
  • 10.99 cover price
  • niche readership
  • bi monthly
  • Self published
  • culture jamming
  • textual poaching
  • Middle class
  • Lacks brand image
  • Creative freedom with lack of corporate restrictions
  • Culture capital



Comments

Post a Comment

Popular posts from this blog

Radio- introduction

The Radio component is based purely on industry and audience. Late night woman's hour: Modern themes Late night meaning that it isn't like safe for work hours 11-12 pm Loren Laverne Younger hosts and female panelists Patriarchy- men are in power and they kind of make the rules but this radio show is aimed at just women They have different topics every week  Questions and first listen Who is the target audience for this programme?(age, gender, socio-economic status etc.) The target audience is older than my demographic so its kind of for young adults aged round 20-40 year olds with specialised talks aimed at niche groups also. Women is obviously the idea listener but there is no way anyone would stop a man listening to it. Educated women are the quests and everyday women are the listeners and these days most women have had higher education such as university. How does it reach this target audience? (Consider guests, themes etc.) I think it reaches its target audience through not...
Read more

23.9.19 Tide Advert 1950

Image
Facts This product was launched by Procter and Gamble and soon became a brand leader. 1946 character called 'the housewife' customer had high hopes for the brand  The advert uses the z line theory as the audience would read the text then look at the woman and finally they would look at the cartoon. The colours show a kind of patriotism as the American flag has red white and blue. The red suggests how the woman 'loves' this product. the mode of address for this ad is through many things such as the characters dress or the bold colours that are used or even the repeated 'w' sound. The advert has love hearts over the top of the characters head suggesting that she feels so strongly a feeling love toward the product. the advert is specifically talk to women as an audience as the advert literally says that its what women want. LANGUAGE The target audience is suggested to be enthused about the product as they use an exclamation mark at the end of the headi...
Read more

formation:context

Image
The use of bricolage Bricolage is a media product that combines lots of different elements form different time perods and styles. so in the fomation music video there are elements of 80's styles like when beonce is wearing the fur coat and has cornrows as this was a popular style aoped by many rappers and artists at the time. by using bricolage beyonce presents a specific meaning to the audience that her music and the meaning of her music will still be relevent to future generations so to show this she used elements of other times. The future will still hold inequality between races as this music video will continue to show the way in which society deals with thse issues and highlights the difficulties faced by many communities with in america. This scene references times were slavery was widely used through out america and this is a powerful scene because it has put black women in the seats of the rich who were the ones to use slaves. the costume is very lacy as the lace trade...
Read more