Magazine Revision: Adbusters

ADBUSTERS

  • In what ways does Adbusters construct it’s audiences?
Adbusters' audience is a gay male

  • audience and as the magazine is purely How does the website reinforce the brand identity of the magazine?


  • Is there a clear ‘house style’ that is evident across the magazine and the website?


  • What does the website offer that is different from the content of the magazine?


  • How does the website extend the brand (e.g. through videos, merchandise etc.)?


  • How does your magazine use social media (e.g. to market the latest edition or offer additional content)?

  • How can readers interact with the magazine through the website and social media?

  • What is the ideology/ethos of Adbusters?


  • How does Adbusters subvert traditional magazine conventions, especially in relation to advertising?

  • How does the magazine interact with its audience?

  • Curran and Seaton didn't just explore power and profit in the media industries: they also explored how these systems of power can be utilised by producers to better target audience. So, for Curran and Seaton, the audience doesn’t just already exist: it is made by the producer of the media product.

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