30.9.19 introduction to representation
(1) Define media- media is something that can me read or studied (2) What is a hermeneutic code - its the same as an enigma code (3) Who was the fella that was all about semiotics and hermeneutic codes (4) What are binary opposites - they are things that are opposites in a media product (5) Mode of address - how does the media product target its audience, is it formal or informal (6) Mis en scene - everything in the scene (7) Sans serif font is childish and funny to look at (8) She purpose of an advert is to sell a lifestyle related to the product Theory number 6 (the third one we have looked at) Stuart Hall did not invent representation obviously but he studied it and researched it. Representation is how a group of people or a culture is shown to be. Representation is to show something again. Representation is the ways in which a media product constructs the world and aspects in it , including social groups, individuals and events. MEDIA PRODUCTS ARE CONSTRUCTIONS OF...