verisimilitude means like the truth


white colors connote innocence and purity
no bold colours
not much copy 
font looks handwritten and like someone has taken care when writing it

There is little copy on this cover and the limited copy that is on the cover is predominantly white and this connotes innocence and pure. this main image has been airbrushed to make the main character look more hegemonically beautiful by making her teeth really white. Contemporary women were made to stay at home and look after the kids and look pretty. There is a binary opposition of the silent woman and the talkative man. this woman is just another model but she isn't given a name so she isn't famous. liesbet van zoonen theory that women are put into media products to be looked at in a sexual way- male gaze theory. The secondary audience of men because they might want their wives to live upto the hegemonic beauty standards. the models hair is short and practical and the mis en scene of the dress shows that this magazine is not for a high fashion magazine but for the 'average woman'.

Patriarchal hegemony.

The article about alfred hitchcock is saying how women only want to read about other women not about how they made films and stuff.

We can argue that the masthead is formal and informal. it can be seen as informal and like handwriting or it could be formal.

close up shot

the audience can identify with her as she isn't intimidating but she is looking slightly nervous. she is not glamorous for the time she is sort of plain jane.

Woman magazine was first published in 1937 tis makes it an established magazine.
the magazine is still going. it is a weekly magazine. it is about 80p in current currency.
in the 1960's women magazine was selling 3 million copies a week. mass media.

The dominant ideology at the time was that this was not sexist.

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