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KA4

Explore how the combination of media language creates meaning for the audience in the video to Riptide [15] Plan: ·        Media language=everything in the video like colour, shot types and costume ·        Montage ·        Contrast ·        Lyrics and literal interpretations Throughout the music video there are a series of differing shots making a montage like video. The shots show literal interpretations of the lyrics to the song, with repeated shots showing a riptide on a beach, this makes the video really simple to interpret for the audience as the repeated chorus shows the same images over and over so the viewers know what the lyrics mean. This appeals to Neale’s theory of repetition with in a genre as he says that audiences want to see repeated conventions so that the media products feel familiar, Riptide appeals to this theory again as the video ...

Video Games 4: Ubisoft and factors in the industry

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Ubisoft is a multinational conglomerate that develops video games such as Rayman or Just dance. Just dance is a dance interactive game that was released for PlayStation and Nintendo Wii as well as Xbox devices. The game comes in a series as the game updates music and dance features depending on the years latest releases. The game is aimed at young adults and teenagers as they are the audience that listen to the top tracks of the year most and the market for contemporary dance games is limited to those who are more likely to want to dance such as those at a party. Young adults will want to play the game as it incorporates new technology such as phones an speakers for the players to interact as much as they can. Just dance when it was first released, was very popular as there wasn't many other games that offered dance tutorials where as now anyone can find dance moves on platforms like YouTube and safari. Assassins Creed: Unity It is set in a fictional world where there is a...

Video games 3: Assassin's Creed and the role of trailers in marketing

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Why does Ubisoft employ this marketing strategy? How can it appeal to mass audiences? In the   video  game industry,  trailers  have a promotional purpose to make sure the target audience can get a glimpse of an upcoming  video  game, while teasing about the game's key promises and unique selling point with visual or narrative/story highlights. Game trailers like for Assassins Creed Valhalla are used at expos like E3 to generate media attention and begin presales for the game. Merchandise and presales are really important when releasing a new game as the trailer shows the game play and story but the presales shows what kind of profit the game publishers and developers can expect after the release. Trailers can get all kinds of mixed reviews as they can be misleading in terms of graphics and gameplay because trailers can be simulated to show the key points of the game meaning they could be not as true to the game as intended.  Trailers can appeal ...

Video games 2: Specialized industry

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What makes the games industry specialized? Video game production can be by individuals and larger companies with at home coders being able to make and play their own games. Video games are all interactive meaning that the user makes decisions and actions in games. For example Killer 7 at the start of the game has a starter button as most games have to show the user from the very beginning that they need to make decisions in order to play the game. Each game has different story lines and level systems as this is what makes each game different, with game genres also different each game has a different target audience and age rating. Audiences get many different use and gratifications from game interaction as users can feel a sense of escapism to another world with the avatar or character making this new world different from the real world where we all live. The video game industry has a huge expenditure of specialized resources, each and every person is specialized in what they do...

Video games 1:Introduction and research

The video game industry is specialised meaning that it is competely different to any other industry like for example the film industry.The film industry is reliant still on producers and distributors and that is unlike anyother industry. The very fist video gme is considered to be Space war which was made in 1962. There is earlier games such as the Nimrod systems game called Drafts. This game was created in 1952. The only people who could play these games were coders and computer techs who worked on building said games as home software was practically non existent at the time. The first at home game was called pong and it started out in arcades but then became available from tech stores in the US in 1974. Pong is really simple, it is just ing pong but computerised so the first home system was actually sport based instead of violence based. Arcade games such as space invaders were the real deal and they had many innovative factors such as lives and scoring system. People would play...

formation:context

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The use of bricolage Bricolage is a media product that combines lots of different elements form different time perods and styles. so in the fomation music video there are elements of 80's styles like when beonce is wearing the fur coat and has cornrows as this was a popular style aoped by many rappers and artists at the time. by using bricolage beyonce presents a specific meaning to the audience that her music and the meaning of her music will still be relevent to future generations so to show this she used elements of other times. The future will still hold inequality between races as this music video will continue to show the way in which society deals with thse issues and highlights the difficulties faced by many communities with in america. This scene references times were slavery was widely used through out america and this is a powerful scene because it has put black women in the seats of the rich who were the ones to use slaves. the costume is very lacy as the lace trade...

Formation: themes and representation.

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Context provided by eduqas: Formation, lead single for the album Lemonade, was released the day before Beyoncé performed at the Super Bowl final in February 2016. The Formation music video, directed by Melina Matsoukas, was released with the song. This music video has won numerous awards including a Clio Award for Innovation and Creative Excellence in a Music Video at the 2016 awards, and has been nominated in the music video category at the 59th Grammy Awards. The video is set against the backdrop of the flooding in New Orleans following Hurricane Katrina and the associated racial tension in America, and also draws historical parallels with references to racism and slavery. LYRICS The meaning behind the song Formation by Beyonce is pretty straightforward. She wants people to know their self-worth and she encourages people to have strong self-esteem. By this amazing track, Beyonce must be trying to touch both the Black Lives Matter Movement and Feminism at the same time. ht...