Minnie Cooper

What are the genre conventions do les revenants, how do they work and how have they developed?   Genre is the style of media product that has repeated conventions used by similar products, so for example in les revenants there is denotations of the horror genre because of the use of low light and high shadowing. Genre is seen in les revenants through the use of mis en scene and repeated conventions of the horror and thriller genre with a sub-genre of a zombie series with the translation of the title being “the returned”. The mis en scene such as the dark bridge in which we can see Camille walking down in a high shadowed midshot, this is a convention that is used in the horror genre because it highlights the darkness of a scene and the isolation of the main character. The sound in this scene is very subtle because it is mainly of Camille’s breathing and this creates a sense of her being alive and healthy even if the audience moments earlier had seen her crash to her death. The...

The effects model and how it applies to assassins creed The effects model was proposed by Albert Bandura and it states that media has a direct effect on us. Representations in media are really important because audiences can copy the representations that are shown in the media as these groups can think they need to live up to their representations or labels given to them by the media, or on the other hand these groups might want to go against the representations and defy these labels. As many games have violence in them I will use violence as an example, violence is in video games like the assassins creed and the Call of duty saga's as younger audiences like to lay games that excite them and what is more thrilling than violence to a ten year old boy. Watching violence and playing with games that glorify these violent acts can make audiences think that its normal behavior, repeated scenes of violence can make these audiences act as they see making it crucial that we have rating sy...

Repetition and difference, and the importance of genre "genres are instances of repetition and difference...difference is absolutely essential to the economy of genre" (Steve Neale,  Genre , 1980)  Media product according to neale will need to have repetition in order to create a sense of familiarity for the audience as then they will understand the product but then will need to be able t be differentiated as otherwise audiences won't want to buy the product as they have products like it. curran and seaton's theory applies to this game as ubisoft structure their enterprises. It makes inter textual links to other successful games The game clearly has things such as that work in popular games as to make sure that the audience like the game, like having the players be first person characters. Ubisoft can be seen to use things like setting to make sure that audiences will want to buy the game as many other games like The Witcher and the other games in the assass...

Regulation for the video game industry Video game ratings are  mandatory  under UK law. The Games Rating Authority which is part of the Video Standards Council and they rate games using the PEGI rating system. These games which have a PEGI 12, 16 or 18 rating can't be sold or hired to persons below that age. The symbols above also are shown on games to show parents and kids exactly what the game has in store, so a game that features drug use has to have the drugs warning symbol so that audiences can see if the game is suitable. When deciding an age rating the game needs to go through strenuous testing and the rating given then needs to be put on any packaging or the symbols given need to show the content of the game. Age ratings are put on games to make sure that games can be enjoyed and not cause harm to players,having ratings affects parents and players because parents can look at the content warnings of games and decide what games their children should play an...

Explore how the combination of media language creates meaning for the audience in the video to Riptide [15] Plan: ·        Media language=everything in the video like colour, shot types and costume ·        Montage ·        Contrast ·        Lyrics and literal interpretations Throughout the music video there are a series of differing shots making a montage like video. The shots show literal interpretations of the lyrics to the song, with repeated shots showing a riptide on a beach, this makes the video really simple to interpret for the audience as the repeated chorus shows the same images over and over so the viewers know what the lyrics mean. This appeals to Neale’s theory of repetition with in a genre as he says that audiences want to see repeated conventions so that the media products feel familiar, Riptide appeals to this theory again as the video ...

Ubisoft is a multinational conglomerate that develops video games such as Rayman or Just dance. Just dance is a dance interactive game that was released for PlayStation and Nintendo Wii as well as Xbox devices. The game comes in a series as the game updates music and dance features depending on the years latest releases. The game is aimed at young adults and teenagers as they are the audience that listen to the top tracks of the year most and the market for contemporary dance games is limited to those who are more likely to want to dance such as those at a party. Young adults will want to play the game as it incorporates new technology such as phones an speakers for the players to interact as much as they can. Just dance when it was first released, was very popular as there wasn't many other games that offered dance tutorials where as now anyone can find dance moves on platforms like YouTube and safari. Assassins Creed: Unity It is set in a fictional world where there is a...

Why does Ubisoft employ this marketing strategy? How can it appeal to mass audiences? In the   video  game industry,  trailers  have a promotional purpose to make sure the target audience can get a glimpse of an upcoming  video  game, while teasing about the game's key promises and unique selling point with visual or narrative/story highlights. Game trailers like for Assassins Creed Valhalla are used at expos like E3 to generate media attention and begin presales for the game. Merchandise and presales are really important when releasing a new game as the trailer shows the game play and story but the presales shows what kind of profit the game publishers and developers can expect after the release. Trailers can get all kinds of mixed reviews as they can be misleading in terms of graphics and gameplay because trailers can be simulated to show the key points of the game meaning they could be not as true to the game as intended.  Trailers can appeal ...